Click on an image to view the edits up close.
This candidate’s preferred picture required shadow correction and brightening. Removed stubble, brightened eyes, evened his beautiful skin, and removed shine. This candidate image needed brightening and a little moody fading. Candidates should always look like themselves, only with more sleep! Brightened eyes and teeth, removed discoloration, evened and brightened skin! Candidates of color never require a lighter skin tone. For this candidate, I brightened eyes and teeth, evened skin, changed her scarf and jacket trim to navy. When the outfit doesn’t match the campaign… There is always room for more rainbows, except when they distract from the candidate logo. Removed stickers from clothing. Corrected for red skin tone and evened out complexion. Brightened her eyes and teeth, evened her complexion. Cleaned up background, corrected candidate complexion, brightened teeth and eyes. It’s always nice to have as many options as possible.
Sometimes a candidate’s preferred image isn’t taken by a professional. With a little photoshop, it can be made perfect for campaign literature and website. Candidates should always look like themselves, only with more sleep and better lighting.